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These viral scents are perfect for every occasion.

5 viral perfumes to buy

Finding one’s signature scent can be a tedious process. Whenever we do research on the Internet, we find ourselves curious about how certain notes smell: What is a gourmand scent? Whenever we do research on the Internet, we find ourselves curious about how certain notes smell: What is a gourmand scent? When we search the Internet, we find ourselves curious about how certain notes smell: What is a gourmand scent? What is the difference between eau de parfum and eau de toilette? What is the effect of my pH level on a fragrance’s scent?

  Through various social media platforms such as Instagram, Twitter, and TikTok, we can gain a newfound confidence in perfume shopping, as well as have a general idea of how each perfume smells. Whether you prefer sweet or spicy scents, these viral perfumes are definitely worth trying.

Don’t be shy, Kilian Love

Before Rihanna launched Fenty Eau de Parfum, the artist-turned-entrepreneur wore the floral scent, Love, Don’t Be Shy by Kilian; a scent with notes of orange blossom, vanilla absolute, and luscious marshmallow. It was revealed that Rihanna wears Love, Don’t Be Shy after a 2016 video of the artist and her friend @StylishGent surfaced in which Rihanna admits to using the fragrance in the video. 

Kilian Paris, Love, Don’t Be Shy, $240

Maison Francis Kurkdjian Baccarat Rouge 540

TikTok influencers raving about the viral perfume helped the scent make waves. Maison Francis Kurkdjian’s unisex scent Baccarat Rouge 540 is filled with notes of jasmine, saffron, cedarwood, and ambergris-and several influencers can attest to its lasting power.

Maison Francis Kurkdjian Baccarat Rouge 540, $325-$625

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Zara Red Temptation

While shelling out nearly $400 for perfume calls for careful consideration, you can smell just as sophisticated for a fraction of the price with Zara’s Red Temptation. TikToker @jesssscca, revealed that the Zara scent is an affordable dupe for Maison Francis Kurkdjian’s Baccarat Rouge 540 and does smell “pretty much the same, I can tell the difference but not by much.”

Zara Red Temptation, $25

Byredo Gypsy Water

It’s time to try the Byredo Gypsy Water if you haven’t seen an influencer post a flat lay with this refreshing, summery fragrance. With notes of bergamot, lemon, pepper, and juniper berries, the Instagram-famous perfume has a sweet and spicy scent.

Byredo Gypsy Water, $190-$270

Maison Margiela Replica Beach Walk

PerfumeTok users love Maison Margiela Replica Beach Walk fragrance. Maison Margiela’s Beach Walk contains notes of bergamot, pink pepper, coconut milk, and lemon that transport you to breezy summer nights.

Maison Margiela Replica Beach Walk, $135

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MFK EDP REVIEW: THE CLASSIC GENTS’ SCENT BACCARAT ROUGE 540

BACCARAT ROUGE 540 – How it Became the Scent of 2022

Have you left it too late? Let us suggest the perfect fragrance for your special someone

From 2019 to 2026, the luxury perfume market is expected to grow at a compound annual growth rate of 5.3%.

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