This is a highly popular product even though the price tag screams out of control.

Some men’s scents are deemed “cult” after a man like Manchester United’s striker admits to wearing them, and then the scents become everywhere. They’re mostly good, though some are jarring, like a popular song played every five minutes on the radio you can’t escape.

If you slip into the passenger seat of the 911 Cabriolet, you will be hit with a delicious scent of pink pepper, amber, patchouli, and musk.

Some perfumes, however, do indeed live up to the hype and are right on trend at the time. They are the scented version of Game of Thrones. Baccarat Rouge 540 EDP, produced by Maison Francis Kurkdjian, is one of these scents. It indicates that niche perfumes are finally starting to gain ground over the latest fashion house fragrances that are released with reckless abandon.

Baccarat Rouge 540 was created by Francis Kurkdjian back in 2014 to celebrate Baccarat’s 250th anniversary (and its famous chandeliers). The batch size was limited to 250 bottles at first. Probably one of the best perfumers of his generation, Kurkdjian is known for his Lilac De Toi and NARCISSO RODRIGUEZ FOR HER classics. He later founded the wildly successful fragrance house Maison Francis Kurkdjian – its APOM Femme (AED 790, is one of the most dreamy and romantic scents you’ll ever try.

Thanks to some serious social media hype, Baccarat Rouge has now taken centre stage – but will the AED 790 fragrance live up to its cult status?

The way we tested

Every morning and afternoon, we applied Baccarat Rouge to our necks, collarbones, and hair, misting it through. We analyzed how the bouquet developed, if it lasted all day and if it was pleasant to wear for several hours or if it was quite cloying (compared to richer scents). That’s what we thought…

Read more:

BACCARAT ROUGE 540 – How it Became the Scent of 2022

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Baccarat rouge 540 Eau De Parfum

It’s an attractive bouquet

Rather than just dousing on a perfume as part of a grooming routine, this fragrance is a bit more soft and intimate, more of a fragrance that penetrates the skin. Jasmin, Ambergris, balsam, and balsam fir are the heart notes.

Baccarat 540 is infused with this exotic ingredient, which costs $10k a pound, and it blends beautifully with hints of saffron and cedar juices.

In addition, it has a slight sweetness that will give you a sugar buzz and make the wearer’s skin pleasantly smell when you get to know them.

How it evolved over time

In comparison to other perfumes, this one is subtle, rich, and warms up beautifully on the skin – whereas, most perfumes make a lot of noise and make a lot of fuss – before they disappear. It was still in the air on the tube home after a day of meetings in town.


A stout square flacon with the recognizable MFK gold stopper is almost as gorgeous as the contents inside.

Baccarat’s ruby red crystal is created at 540 degrees Celsius, so the label is red to reflect that.

You can see a chandelier on the other side of the bottle if you turn it around – a pleasing addition to a dressing table.

Buy now AED 1140,

Conclusion: Baccarat Rouge 540

A true luxury niche scent, Baccarat Rouge has a complex, sophisticated, and ever so sensual bouquet – as well as wearability to match its price tag of AED 1140. The sublime fragrance of this candle will help you turn the heat up a few notches as the chilly weather moves in.

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